2009 is our first offering of LOGO CAMP. Our hope is that we will all grow our skills in developing lasting identities through exercises, critique, and sharing ideas and techniques. Whether you’re participating in person or online, we hope you enjoy the process. LOGO CAMP dates:
- Session 1 : Variations – October 20, 2009, noon, at Irving Bible Church
- Session 2 : Logo Development - November 10, 2009, noon, at Irving Bible Church
- Session 3 : Final Logo Presentation (and Christmas Party) – December 8, 2009, 6:30 p.m., at Irving Bible Church
Session 1 : Variations
Why are we doing this?
Logos are the poetry of design. Poems are known for being condensed, powerful language normally found in a small space. Logos are the same. As a designer you must communicate an idea, company, service, or product quickly and powerfully with one image. When a logo is well done, it’s memorable and timeless. When a logo is not well executed it is forgotten (and made fun of by other designers). There are no bad logos, just ones that fail to communicate. While we all have commented on marks at one time or another: “Wow. That’s a bad logo.” or possibly “I just threw up in my mouth a little at what I just saw.” the truth is the mark in question has failed to communicate well. A “bad logo” is one that fails to satisfy all of the essentials of any logo design. Essentials for a successful logo:
- communicates the subject accurately and quickly
- reproducible across a variety of media
- visually holds together well, the simpler the better
Download PDF files for Session 1, including the cross exercise.
See the video below to watch the meeting covering these topics and ideas.
Cross Exercise
Upload your cross exercise “favorite five” below. These are due by November 3.
Logo Camp Cross Exercise Submissions
Dennis Cheatham
Why did you choose these?
In all – they show movement. Crosses can be so static that this was a fun exercise to get them to move and flow and they were the ones I kept coming back to.
JD Lemming
Jonathan Abowd
Why did you choose these?
Of all the variations I created, the ones that were the most visually appealing and memorable were the ones that used as much (if not more) negative space as they did positive. So these are a few of my best examples.
Josh Wiese
Why did you choose these?
I had fun playing with positive/negative space and trying to distill the cross down.
Session 2 : Logo Development
We will discuss what makes a successful logotype, techniques for visual exploration and for client presentation. Our group will all be tasked with designing a logo for a School Partnerships organization who promotes volunteers to mentor students in area public schools.
Session 3 : Final Logo Presentation
Creatives will bring their final logo design to present for the group to critique and then select as the mark that will be presented to the client. Online participants can upload their logos to the site by the due date for critique. We’ll also have a Christmas Party – how’s that for mixing business and pleasure?